Yet Another Way to Capitalize on Low Self-Esteem...

The Hooters corporation has finally clued into the money to be made in South Korea. The social taboo on discussing sex and the acceptance of extra-marrital affairs ensures that the latest American export will become just as successful as McDonald's. Finally all those beautiful Korean women who have spent a ridiculous amount of time and money dieting and getting nose jobs will have a place of their own to flaunt their low self-esteem. Thanks America!

Rather than sliding Hooters into a low-income area as they are in North America (or at least, in my experience with Canadian Hooters), the corporation is trying to pass this off as an important piece of American culture that Koreans NEED by placing it in the upper-class area of Apgujeong. Currently the Apgujeong area is known as the Rodeo Drive of Seoul and houses all the big plastic surgery clinics, within convenient walking distance of Hooters. The area is also home to the city's most expensive gym, the Louis Vuitton store and Seoul's most expensive department store- and for proud Albertans, a Big Rock Brewery Pub. And so begins the moral take-over of Korea. As though Korean women didn't have enough challenges...